Tuesday, July 28, 2015

International Trade(Mktg) / Factors - 4p's to SLEPT

Controllable and Uncontrollable Factors In International Marketing
1.Controllable factor or often called as "Marketing Mix" - "4P's" It includes: Product,Price,Place and Promotion.
2.Uncontrollable factors are often called as "Environmental Factors"
http://businesscasestudies.co.uk/business-theory/external-environment/slept-analysis.html

Notes
http://www.sparknotes.com/economics/macro/trade/

Tutor
http://beta.tutor2u.net/economics/reference/international-trade

Times
  1. http://www.ibtimes.com/
  2. http://www.ibtimes.co.uk/
  3. http://www.thehindu.com/news/international/
  4. http://www.forbes.com/international/

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