Communications or Promotional Mix / When / Objectives

http://en.wikipedia.org/wiki/Promotional_mix

http://www.btl-europe.com/?module=articles&article_id=18&PHPSESSID

http://www.themarketingguywhodrivessales.com/crashcourse/promix.htm

7 P's Vs 7 C's

Extended Or Modern Or Service Marketing Mix 

Organisation Way(P) Vs Customer Way(C)

The 7Ps		The 7Cs
Organisation facing		Customer facing
Product	=	Customer/Consumer
Price	=	Cost
Place	=	Convenience
Promotion	=	Communication
People	=	Caring
Processes	=	Co-ordinated
Physical evidence	=	Confirmation

http://www.slideshare.net/navin_sosimple/marketting-7-ps
Off Line Vs Online

http://optimakart.wordpress.com/2013/06/01/the-7ps-7cs-in-marketing/

Marketinomics

http://marketinomics.com/