SAVE Instead of 4 P’s

http://www.type2consulting.com/save/
Quotes
https://www.helpscout.net/blog/new-4ps-of-marketing/
Article
http://www.academia.edu/3834304/FROM_4PS_TO_SAVE_A_THEORITICAL_ANALYSIS_OF_VARIOUS_MARKETING_MIX_MODELS

                                    Other Replacements
http://davemorse.net/2009/01/18/the-new-four-ps-of-marketing/ 
http://designerrobrusso.com/4-ps-of-marketing-redefined/