Followers

Monday, September 15, 2008

Sales Vs Marketing Difference / Responsibility

Sales responsibilities include
  • Achieving sales targets set for the year
  • Mobilizing resources - co-cordinating for stocks, advertising budgets etc, for achieving the above.
  • Planning and implementing tactical plans for the year in the territory.
  • Executing special schemes / promotions
  • Managing various channels of distribution like distributors, dealers, showrooms
  • Supervising the CFAs (which are the stocking points) with respect to their adherence to company norms.
  • Reporting and communicating with other departments in the region and with the corporate head office.
Responsibilities for a marketing professional include
  • New product development from concept generation to launch
  • Pricing
  • Advertising and promotion
  • Market research
  • Sales forecasting and planning on an on-going basis
  • Developing marketing programmes
  • Devising special promotion schemes
https://www.google.com/search?q=Sales+Vs+Marketing

Labels