http://en.wikipedia.org/wiki/Market_mix
Site
https://www.themix.org/
Concept
https://www.commerce.uct.ac.za/Managementstudies/Courses/BUS2010S/2007/Nicole%20Frey/Assignments/Borden,%201984_The%20concept%20of%20marketing.pdf
Site
https://www.themix.org/
Concept
https://www.commerce.uct.ac.za/Managementstudies/Courses/BUS2010S/2007/Nicole%20Frey/Assignments/Borden,%201984_The%20concept%20of%20marketing.pdf
Articles