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Saturday, May 8, 2010

Management / Notes / Detailed / PPT


http://en.wikipedia.org/wiki/Marketing_management

http://www.scribd.com/doc/30445804/Marketing-Management-Notes-Complete
http://jcmm.in/notes/Marketing.pdf
http://mymarketingnotebook.blogspot.in/

http://www.slideshare.net/BabasabPatil/marketing-management-full-notes-mba-11624923

http://www.slideshare.net/taquilla/marketing-management-by-philip-kotler-719-slides

Monday, September 15, 2008

Sales Vs Marketing Difference / Responsibility

Sales responsibilities include
  • Achieving sales targets set for the year
  • Mobilizing resources - co-cordinating for stocks, advertising budgets etc, for achieving the above.
  • Planning and implementing tactical plans for the year in the territory.
  • Executing special schemes / promotions
  • Managing various channels of distribution like distributors, dealers, showrooms
  • Supervising the CFAs (which are the stocking points) with respect to their adherence to company norms.
  • Reporting and communicating with other departments in the region and with the corporate head office.
Responsibilities for a marketing professional include
  • New product development from concept generation to launch
  • Pricing
  • Advertising and promotion
  • Market research
  • Sales forecasting and planning on an on-going basis
  • Developing marketing programmes
  • Devising special promotion schemes
https://www.google.com/search?q=Sales+Vs+Marketing

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