DeMarketing / Strategy / Social View

Efforts aimed at Reducing the demand for a product which
(1) a firm cannot supply in large-enough quantities, or
(2) does not want to supply in a certain region
where the high costs of distribution or promotion allow only a too little profit margin.

Common demarketing strategies include
{1)higher prices,
{2}scaled-down advertising, and
(3)product redesign.

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