Extended Or Modern Or Service Marketing Mix
Organisation Way(P) Vs Customer Way(C)
The 7Ps
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The 7Cs
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Organisation facing
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Customer facing
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Product
|
=
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Customer/Consumer
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Price
|
=
|
Cost
|
Place
|
=
|
Convenience
|
Promotion
|
=
|
Communication
|
People
|
=
|
Caring
|
Processes
|
=
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Co-ordinated
|
Physical evidence
|
=
|
Confirmation
|
http://www.slideshare.net/navin_sosimple/marketting-7-ps
Off Line Vs Online
Off Line Vs Online
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