The new 23 'P's for a businessman - manufacturer or trader or retailer are that he needs
1. Socially relevant & marketable products (P-1),
2. Needs a market place (P-2) to meet & sell to customers - like office, bazaar or cyber space.
3. With a right price (P-3),
4. appropriate packaging (P-4) and
5. well-planned promotion (P-5)
6. he wants to reach all his customers - people (P-6)
7. duly understanding their perceptions (P-7)
8. through a well thought of Public Relations strategy (P-8) and
9. For that what he needs is a proper planning (P-9).
10. The purpose of any successful business is not just to sell goods but to collect timely payment (P-10) and
11. to earn profit (P-11) and
12. If possible earn an extra praise (P-12) too – that is to make name and fame.
13. Modern day marketing management with all their prudence (P-13),
14. perseverance (P-14) and
15. patience (P-15)
16. provides a professional (P-16) approach, and
17. Emphasizes on strategies for positioning (P-17).
18. Brands whether for product, company or person are rated as more prestigious (P-18).
19. Members of the staff - call them internal customers - are also perks (P-19) driven and
20. the environment should be a pleasure (P-20)
21. to work for better performance (P-21) and
22. For both - the individual and company is very important. Like tangible investments in the past, today, management looks forward to personnel (P-22)
23. Skills of people i.e. members of staff as a very important factor for increasing business productivity (P-23).
http://pro-active-pro-active.blogspot.in/2012/03/23-ps-of-marketing-in-place-of-4.html
24 P' - Lateral Thinking
1. Product
2. Price
3. Place
4. Promotion
5. Position
6. Pool Resources
7. People
8. Performance Management
9. Participation
10. Passion
11. Packaging
12. Physical Handling Planning
13. Purpose
14. Process
15. Pre-Negotiation
16. Po
17. Potential
18. Providore
19. Public relations
20. Purchasers
21. Persuasion
22. Perception
23. Personality
24. Project
‘Po’ - A "Po" is an idea which moves thinking forward to a new place from where new ideas or solutions may be found. The term was created by Edward de Bono as part of a lateral thinking technique to suggest forward movement, that is, making a statement and seeing where it leads to. It is an extraction from words such as hypothesis, suppose, possible and poetry, all of which indicate forward movement and contain the syllable "po." Po can be taken to refer to any of the following - provoking operation, provocative operation or provocation operation.
‘Providores’ - relationship with suppliers – quid pro quo etc / pricing / delivery / availability …..
http://www.colourthinking-businessleadershipcoachingtrainingrecruitment.com.au/marketingsurpetition/
http://www.colourthinking-businessleadershipcoachingtrainingrecruitment.com.au/marketingsurpetition/
- Provide: Something of value...
- Petition: Demand innovation, make folks, platforms, messages better!
- Productize: Yes, new word! Make your offer easy to understand!
- Promote: Your product, service, business, events, news (don't overdo).
- Personalize: Let them see the "real" you.
- Participate: Interact and engage (your audience)
- Play: Take it easy, it's not all strategy... :)
- Pace: Take it easy, don't over do it. Just don't!
- Protect: Protect your brand, industry, service, peers
- Plan: Yes, plan --don't just do it!
- Propel: Initiate discussions, bring the best out in people.
- Pamper: Recognize players, collaborate, give credit where credit is due.
- Partake: Answer questions, participate in discussions/chats.
- Peer: Do not underestimate players based on their followers, community
- Penetrate: Cover all aspects
- Patrol: Entire landspace --correct & clarify statements and behaviors
- Perform: Do it! Just do it!
- Persist: Don't give up!
- Predict: Think what's next...
- Pioneer: Don't hold back, try different things (white hat rule though!)
- Practice: Don't be afraid, practice makes perfect; learnings await you!
- Propose: Propose ideas, solicit business (humbly), ask for collaboration.
- Punctuate: Don't be afraid of repeating your point, though not bot-like.
- Pursue: Follow up; be persistent to engage: to get answers, be heard.
- Pay Attention: To influencers, trends, competition, customers.
1. Product
2. Price
3. Promotion
4. Place
5. People
6. Process
7. Physical evidence
8. Purpose
9. Purchaser
10. Push/pull
11. Personal relationships
12. Positioning
13. Packaging
14. Persuasion
15. Performance
16. Profitable
17. Proactive
18. Pull together
19. Perform
20. Permission
21. Pain
22. Pleasure
23. Periodic
24. Persistent
25. Partners
26. Psychology
27. Perceptions
http://conveylive.com/a/How_Many_Ps_Are_There_In_A_Marketing_Mix
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